国际公关公司进入中国已经有很多年了,对其本土化问题的探讨一直没有停止过;本土公司随着中国经济的快速增长呈现良好发展势头,但关于它如何走出去,拓宽自己的国际视野,也备受行业人士的关注。业内人士指出,公关行业本土与国际的融合是一个大趋势,只有大家相互学习,借鉴双方优势,发挥自己所长,才能使自己立于不败之地。 The international public relations company has been in China for many years and the discussion of its localization has never ceased. As the rapid growth of China's local economy shows a good momentum of development, as for how it goes global and broadens its international perspective, Also much industry attention. Insiders pointed out that the integration of the public relations industry and the local community is a major trend, and only by learning from each other, drawing on the strengths of both parties and giving play to their strengths, can we make ourselves invincible.