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当前,打造品牌节目已成为一种媒体生存意义上的竞争模式。品牌节目既是频道无形资产的载体也是提高收听(视)率及广告创收的主力军。品牌节目的推广和营销更是频道实现强势运作的根本手段。
At present, creating branded programs has become a competition mode in the media’s survival. Brand programs are not only carriers of channel intangible assets, but also the main force for improving the rate of listening and advertising revenue. Promotion and marketing of brand programs is the fundamental means for channels to achieve strong operation.