论文部分内容阅读
日前,梅赛德斯-奔驰官方公布了04年九月梅赛德斯-奔驰品牌的销售数据,数据显示,各销售区域仍旧保持良好的势头,销量持续走高。2004年1-9月,梅赛德斯-奔驰共售出98,200辆不同系别的产品,以不可比拟的气势占据同等市场绝对领先的市场份额。一直以来,作为梅赛德斯-奔驰品牌中流砥柱的C级、E级和S级在各细分市场占据着不可动摇的领先位置,销量稳步上升。9月C级车的销量得到了8%的上升达到34,400辆,使04年到目前的总销量达到了249,400辆。同时E级和S级也分别以212,300和64,400的总销量占据同类市场中35%以上的市场份额。在奔驰主力军捷报频传的同时,于2004年刚刚上市的新A级和SLK跑车更为梅赛德斯-奔驰注入了新的活力。自第一代推出,奔驰A级共在全球售出110万辆,为了延续这款豪华紧凑小型车的辉煌,奔驰公司在今年夏天再次对A级予以升级,并在秋季投放市场。新A级的市场表现令奔驰公司为之欣喜,梅赛德斯汽车集团负责销售和市场的执行副总裁施密特先生表示,“在新款A系正式上市之前,其预订量就已突破50,000辆,这甚至超出了我们当初的预计销量”。此
Recently, Mercedes-Benz officially announced sales figures for the Mercedes-Benz brand in September 2004. The data showed that the sales areas still maintained a good momentum and the sales volume continued to rise. From January to September 2004, Mercedes-Benz sold a total of 98,200 different products, occupying an absolutely leading market share in the same market with unmatched momentum. The C, E and S grades, the mainstay of the Mercedes-Benz brand, have been the unshakeable leader in every market segment, with sales steadily increasing. Sales of C-Class cars in September rose 8% to 34,400 units, bringing total sales to 249,400 units so far in 2004. At the same time, E-class and S-class also occupy more than 35% market share in similar market by the total sales of 212,300 and 64,400 respectively. Mercedes-Benz main force in the fast-moving news at the same time, just listed in 2004, the new A-class and SLK sports car Mercedes-Benz into a new vitality. Since the first generation, the Mercedes-Benz A-Class has sold 1.1 million vehicles worldwide. To continue the glory of this luxury compact compact car, Mercedes-Benz upgraded to A-Class again this summer and will be launched in the fall. Mercedes-Benz is delighted with the new A-class market performance, said Mr. Schmidt, executive vice president of sales and marketing at Mercedes-Benz Group. “Prior to the official launch of the new A-Series, it exceeded 50,000 This is even beyond our original estimate of sales. ” this