在市场经济快速发展的今天,社会经济发展越来越快,社会对市场专业人才的需求量也越来越大。因此,我国中职营销专业取得了长足发展,如何为社会输送合格、优秀的市场营销人才成为一个现实的、急迫的问题。与此同时,社会对中职学校营销专业学生的职业要求、人才能力和素质能力等要求也越来越高。中等职业学校要为向社会提供这类人才做出努力,为了满足、适应社会和企业对中职市场营销专业学生的需求,要求教师在专业课教学中以学技能、促就业为导向,重视对学生进行营销实践培训。同时改变传统教学方式和教学理念,探索新的专业课教学模式,在营销教学中大胆创新。 With the rapid development of market economy today, the social and economic development is getting faster and faster, and the demand for market professionals in the society is also growing. Therefore, our secondary vocational marketing major has made great progress, how to transport qualified and outstanding marketing personnel become a real, urgent problem. At the same time, there is a growing demand for occupational requirements, talents and qualifications of students majoring in marketing in secondary vocational schools. Secondary vocational schools should make efforts to provide such talents to the society. In order to meet and adapt to the social and business needs of secondary vocational education students, secondary vocational schools require teachers to learn skills and promote employment-oriented teaching in the teaching of specialized courses, Conduct marketing practice training. At the same time change the traditional teaching methods and teaching philosophy, to explore new professional teaching model, bold innovation in marketing teaching.