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唐山市委、市政府在“十一五”期间确立了本市的发展目标为建设文化名城,因此在“十二五”期间需要大力发展文化创意产业。音乐文化创意产业为文化创意产业中必不可少的一部分。本文从唐山市音乐文化创意产业的背景入手,通过列举了唐山市音乐文化创意产业目前的发展现状,从而分析提出了发展唐山市音乐文化创意产业需要的四个要点:一是健全音乐文化创意产业市场的营销策略;二是政府要提供必不可少的支持、引导及法律基础;三是加强基础研究,支持创意创新理念,积极有效的培养和引进创意人才;四是通过举办各项活动,树立品牌,拓展市场。
During the Eleventh Five-year Plan period, Tangshan Municipal Party Committee and Municipal Government established the development target of this Municipality as building a famous cultural city. Therefore, it is necessary to vigorously develop the cultural and creative industries during the 12th Five-Year Plan period. Music and cultural and creative industries as an essential part of cultural and creative industries. Starting from the background of Tangshan Music Cultural and Creative Industries, this paper presents the current development status of Tangshan Music Cultural and Creative Industries, and analyzes and puts forward four points for the development of Tangshan Music Cultural and Creative Industries: First, to improve music and cultural and creative industries Market marketing strategy; second, the government should provide indispensable support, guidance and legal basis; third, strengthen basic research, support the concept of creative innovation, actively and effectively develop and introduce creative talents; fourth, through the holding of various activities, establish Brand, expand the market.