法国的高级女装从19世纪60年代至今已有百余年,而中国的现代女装业才经历20多年,总结国际女装品牌的成功经验并有机借鉴,无疑对中国女装品牌早日走向成熟具有重要的意义。知识经济背景下的产业群体通常由信息流、物资流、资金流和知识流等整合构成。本文综合运用服装学、史学、艺术设计学和管理学的原理和方法,从服装品牌的基本流态角度出发,就国 France’s haute couture has been more than a hundred years since the 1960s, and China’s modern women’s wear industry has only experienced more than 20 years. Summing up the successful experience of international women’s brands and organically learning from them is undoubtedly of great significance to the early maturation of Chinese women’s wear brands. . The industrial group in the context of knowledge economy is usually composed of the integration of information flow, material flow, capital flow, and knowledge flow. This article comprehensively uses the principles and methods of fashion science, history, art design and management, and starts from the basic flow state of clothing brands.