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世界经济发达国家的市场观念大约经历了生产导向、营销导向和市场导向三个阶段。在生产导向阶段,商品供不应求,企业以生产为中心,考虑的是“我怎样把产品生产出来?”企业的一切活动,都是为了生产出商品。进入营销导向阶段,商品逐渐供过于求,企业把经营的主要精力放在改进销售上,考虑的是“我的商品怎么能卖出去?”把将商品卖出去作为生产周期的终点来认识。到了市场导向阶段,企业以消费者需求为中心,眼睛紧紧盯着市场,考虑的是“消费者需要什么?”把消费者的需求作为生产周期的起点来考虑。联系邮电部门的实际不难看出,邮电部门的市
The concept of the market in the developed countries of the world economy has undergone three stages: production orientation, marketing orientation, and market orientation. In the production-oriented stage, the supply of goods is in short supply, and the company takes production as the center, and considers “How can I produce products?” All the activities of the company are to produce goods. In the marketing-oriented stage, commodities are gradually oversupply, and companies focus their efforts on improving sales. They consider “how can my products be sold?” Recognizing the sale of commodities as the end of the production cycle. At the market-oriented stage, companies focused on consumer demand and focused their eyes on the market. What they considered was “What do consumers need?” Considering consumer demand as the starting point of the production cycle. It is not difficult to see the actual situation of contacting the postal and telecommunications departments.