作者是出版社的衣食父母。作者资源的开发需要做好六个方面的工作,即建立健全作者档案;建立出版社自己的“马家军”;培养新作者;包装作者;包装概念;培养忠实的读者。作者资源的维护则依靠两点,一是增强比较竞争优势,用实力说话;二是取决于编辑个人的职业素质和职业道德。 The author is the food and clothing of the publishing house parents. The development of the author’s resources needs to be done in six aspects: establishing and perfecting the author’s archives, establishing the publisher’s own Ma Jiajun, cultivating new authors, packaging authors, packaging concepts, and cultivating loyal readers. The maintenance of the author resources rely on two points, one is to enhance the comparative advantage of competition, the strength to speak; the second is dependent on the editorial personal qualities and professional ethics.