在刚刚结束的欧洲杯赛事期间,央视体育频道共转播45场比赛,单场平均收视率为0.96%,不重复收视人数超过4亿,央视网流量上升100%以上。国人对于体育领域的关注确实正在变多。正在巴西举行的2016里约奥运会共有416名中国运动员参与,是我国赴境外参加奥运会规模最大的一届。7月13日,国家体育总局正式印发《体育产业发展“十三五”规划》(以下简称《规划》),《规划》要求到2020年, During the European Cup event just concluded, CCTV sports channel broadcast a total of 45 games, a single average viewing rate of 0.96%, non-repeat audience of more than 400 million, CCTV traffic rose more than 100%. People are really concerned about the field of sports is growing. A total of 416 Chinese athletes are participating in the Rio 2016 Olympics in Brazil, marking the largest session of our country’s overseas participation in the Olympics. July 13, the State Sports General Administration formally issued “Sports Industry Development ” 13 “Planning ” (hereinafter referred to as “Planning ”), “Planning” requirements by 2020,