主品牌,在整个品牌机构中为主的或唯一的品牌,就是主品牌,也叫单品牌;为副、跟从的品牌就是副品牌。主品牌和副品牌的策略主品牌扩张策略所谓主品牌扩张策略,是指品牌扩张时,使用主品牌对品牌机构同一产品线上的产品进行扩张。 The main brand, the main brand in the entire brand or the only brand, is the main brand, also known as single brand; vice, follow the brand is the sub-brand. The main brand and sub-brand strategy Main brand expansion strategy The so-called main brand expansion strategy refers to the brand expansion, the use of the main brand brand products on the same product line to expand.