确立一个“不可能”的目标——然后找出实现的可能性。商业上的巨大成功常常源于不切实际的目标。当公众第一次听说有某种装置可以象小鸟一样载着人在空中飞翔时,很多人认为这不切实际,更不用说是不可能的事了。当弗雷德里克.史密斯在耶鲁大学向他的老师提出创办隔夜递送服务的 Establish an “impossible” goal - and then find out the possibility of realization. Business successes often come from unrealistic goals. When the public first heard that there was a device that could fly like a bird and people were flying in the air, many people thought it was impractical, let alone impossible. When Frederick Smith proposed to his teacher at Yale University to create an overnight delivery service