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本文阐述了消费者剩余理论在旅游产品定价中的具体运用方法,并详细引入旅行费用法来计算旅游产品价格的消费者剩余,以期能够通过消费者剩余理论来完善旅游产品定价方法。
This paper expounds the concrete application of consumer surplus theory in tourism product pricing and introduces the travel cost method to calculate the consumer surplus of tourism product price in order to improve the pricing method of tourism products through the theory of consumer surplus.