在城乡二元结构体制未发生根本性改变的背景下,我国农村报业市场尚未被有效发掘。而澳大利亚同样是农业大国,其农业在国民经济中始终占有重要地位。全国农业人口约80万人,仅占总人口数量的4.4%,但人均占有土地资源高居世界前列;农村机械化程度和农业产业化程度相当高,农村人口受教育程度与城市人口差别不大,因而涉农媒体相对发达。 Against the backdrop of a fundamental change in the dual structure of urban and rural areas, the rural newspaper market in our country has not yet been effectively explored. As Australia is also a big agricultural country, agriculture has always played an important role in the national economy. The national agricultural population is about 800,000, accounting for only 4.4% of the total population, but the per capita land resources occupy the top positions in the world. The degree of rural mechanization and the degree of industrialization of agriculture are quite high. The difference between the education level of rural population and the urban population is small, Agriculture-related media is relatively developed.