“请您按下快门,其他事情(诸如调焦、卷片、速度、光圈等)由我们来做。”这曾是六十年代美国柯达公司推出的自动照相机(即傻瓜照相机)的广告词。如此宣传攻势因同时在全球27个国家和地区开展,不久便以其功能齐全、使用方便、价格低廉的优势吸引了广大摄影爱好者,产品很快畅销全球,赢得了国际市场。 时过不久,正当人们痴迷把玩于“傻瓜机”之际,柯达公司的决策者们乘势而上,公然宣称:“自动照相机的专利,本公司绝不独占,我们允许任何厂家仿造。”这一大胆举措顿时令世人瞠目,大惑不解,不知他们葫芦里卖的什么药?原来,这是柯达公司在营销策略上的又一绝招:“送 “Please press the shutter button, and everything else is done by us, such as focusing, filming, speed, aperture, etc.” This was the ad for the auto camera (fool camera) introduced by Kodak in the 1960s. As a result, the publicity campaign was launched in 27 countries and regions all over the world. It soon attracted the majority of photographers with its advantages of complete functions, convenient use and low prices. The products were sold well all over the world and won the international market. Not too long ago, just as people were obsessed with playing the “fool machine,” Kodak's decision-makers took advantage of the situation and publicly declared: “The patent for automatic cameras is not exclusive to the company and we allow any manufacturer to copy.” Bold move Suddenly the eyes of the world, puzzled, I do not know what drugs they sell? It turned out that this is Kodak's marketing strategy in another trick: "send