“摩托”作为代步工具,它在世界上已经存在了100多年。目前全世界摩托车保有量已超过1亿,50亿人口,1亿辆摩托,1/50。也就是说现在世界上至少已拥有了数以亿计的摩托车迷。既然拥有亿万车迷,在这巨大数量和悠久历史背后,就必定蕴藏着丰富的文化内涵——与“食文化”、“酒文化”一样,毫无疑问“摩托”也是一种文化。“摩托文化”的内涵与外延主要有两个方面:一个是看得见摸得着的,如有关车的书籍、报刊、出版物、博物馆、车展、博览会、摩托年俱乐部、摩托学校、各类洲际与国内的骑行旅游、各类超级摩托车大赛、拉力赛等等。当然,作为一种具备动力的开行机器,它主要还是被用来当作交通工具。我国是一个发展中国家,小汽车 “Motor” as a means of transport, it has been in the world for more than 100 years. At present, the number of motorcycles in the world has exceeded 100 million, 5 billion people, 100 million motorcycles and 1/50. In other words, there are at least hundreds of millions of motorcycle fans in the world. Since there are hundreds of millions of fans, behind this huge number and long history, there must be rich cultural connotations. Like “food culture” and “wine culture,” there is no doubt that “motorcycle” is also a kind of culture. The connotation and extension of “motor culture” is mainly in two aspects: one is visible and tangible, such as books, newspapers, periodicals, publications, museums, auto shows, expositions, motorcycle clubs, motorcades, and so on. Intercontinental and domestic cycling tourism, various types of superbike competitions, rally and so on. Of course, it is mainly used as a means of transportation as a powered driving machine. China is a developing country, car