受到纸制媒体竞争空前激烈,互联网日益繁盛,更重要的是价值多元化,资讯海量化、阅读碎片化等前所未有的因素影响,青年刊物出现了整体滑坡的局面。在这样的背景下,《中国青年》如何继续扮演青年意见领袖的角色,成为摆在我们面前的历史性课题。对此,总编辑胡守文的观点是,团刊是伴随着党和团的成长壮大而得到发展的,党的数名领袖人物都曾担任过这本杂志的主编,新中国成立后,从这个杂志走出去成为部级领导的大约不下十人,因之,她的历史特殊、地位特殊、影响特殊。团刊的旗帜不能丢……既然保持了团中央机关刊的身份不变,那么,在改刊中,我们应当保留什么,改变什么呢?经过激烈讨论,编辑部形成了这样的共识:要保持青年团特点,保持刊物里青年人的朝气。这是刊物的内在要求。在改刊过程中,我们愈发觉得话题策划是选题策划的细化和深入,是由对读者的呵护进入到心灵抚摸的通道。这是关乎读者心灵“痛”和“痒”的多侧面的对某一问题的探讨,是使期刊引起读者参与兴趣的绝佳招数。 Influenced by the ever-increasing competition in the paper media industry and the increasingly prosperous Internet, more importantly, the unprecedented impact of the diversification of values, the mass of information and the fragmentation of reading has resulted in an overall decline in youth publications. Against this background, how “China Youth” continues to play the role of a leader of young opinion has become a historic issue before us. In this regard, editor-in-chief Hu Shouwen's point of view is that the magazine is accompanied by the growth and expansion of the party and the group and developed by several leaders of the party have served as editor of the magazine, after the founding of New China, from this No fewer than ten magazines go out to become ministerial-level leaders, because of her special history, special status and special influence. The banner of a group journal can not be lost ... Since the identity of a group central organ remains the same, what should we retain and change in the reform? After intense discussion, the editorial board has formed a consensus that we should maintain Youth League characteristics, maintain the vitality of young people in the publication. This is an internal requirement of the publication. In the process of re-publishing, we increasingly think that the topic planning is the selection and planning of the detailed and in-depth, is from the care of the reader into the heart stroking the channel. This is a multi-faceted discussion of a subject related to the reader's mind, pain, and itch, which is an excellent way for a journal to arouse readers' interest.