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随着时代不断地变化,符号视觉文化的潮流已经变得不可阻挡,逐渐渗入人们的日常生活。符号视觉文化已经不再是西方文化的象征,更是一个文化现代化转型的标志。中国的传统图形也离不开视觉符号,与标志图形在形式和寓意上相辅相成。当代标志符号的设计也需要立足于民族文化,以传统图形符号作为基础,在此基础上进行创造性的转化。本文针对中国当代标志符合设计对传统图形符号的承袭做简要的探讨和分析,为促进传统图形符号的发展提供依据。
As the times continue to change, the trend of symbolic visual culture has become irresistible, and gradually infiltrated people’s daily lives. Symbolic visual culture is no longer a symbol of Western culture, but also a symbol of the transformation of cultural modernization. China’s traditional graphics are also inseparable from visual symbols, and logo graphics complement each other in form and moral. The design of contemporary logo symbols also needs to be based on the national culture and based on the traditional graphic symbols. On this basis, the creative transformation should be carried out. In this paper, we briefly discuss and analyze the inheritance of traditional graphic symbols in accordance with the design of contemporary Chinese signs, and provide the basis for promoting the development of traditional graphic symbols.