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农超对接在理论上使利益向生产者和消费者“回流”的同时,减少了超市的采购成本,可以实现生产者、消费者、零售终端的三方共赢,但现实的情况并没有支撑这一理论。本文通过一组经验数据的显示:由于资产专用性的作用,农超对接模式的能否成功应用对经营规模有一定的要求,在临界值以上的经营规模才能有效稀释资产的专用性,如此规模经济才得以发挥效用。
In the meantime, rural super-docking can reduce the purchasing cost of supermarkets and realize the tripartite win-win situation of producers, consumers and retailers while theoretically making the interests return to the producers and consumers. However, the reality is not that Support this theory. This article through a set of empirical data show: due to the role of asset specificity, whether the successful application of the agricultural super-docking mode has certain requirements on the scale of operation, the scale of operation above the critical value in order to effectively dilute the specificity of the assets, such a scale Economy can be effective.