技术创新是一个新的技术思想,从提出首次付诸实施并取得预期的实际效益的非连续过程。从新的技术思想产生到成功的实际应用,一个完整的技术创新过程必然要经过技术创新(新的技术思想的产生与形成),新技术内容的形成与完善、成功的实际应用与扩散三个基本阶段。创新成果的商化是技术创新成功的标志,尽管商业化前各阶段的创新活动已经奠定了创新成果能否被使用者接受的固有基础,但是商业化阶段仍是技术创新的必经环节。营销手段的创新在技术创新过程商业化阶段中起着重要的作用。技术创新产品的营销不同于传统产品的营销,它是技术知识和营销技能的融合,在发展新产品品得供新服务上需要新的思维方式。普通产品的市场营销本质上 Technological innovation is a new technological idea from the discontinuous process of putting forward the first implementation and achieving the expected practical benefits. From the creation of new technical ideas to the practical application of success, a complete technological innovation process must inevitably undergo technological innovation (the emergence and formation of new technological ideas), the formation and improvement of new technological content, and the practical application and diffusion of success. stage. The commercialization of innovation results is a sign of technological innovation success. Although the innovation activities at various stages before commercialization have laid down the inherent foundation for whether the innovation results can be accepted by users, the commercialization stage is still a necessary part of technological innovation. The innovation of marketing methods plays an important role in the commercialization phase of technological innovation. The marketing of technological innovation products is different from the marketing of traditional products. It is the integration of technical knowledge and marketing skills. It requires new ways of thinking in developing new products and offering new services. The marketing of ordinary products is essentially