每本杂志都有自己的读者群,但却不是一成不变的,其人员组成、需求会随着时代的发展而发生变化。因此,各卫生期刊应通过开展问卷调查的方式去了解读者,与读者建立起双向的信息沟通。这样不但可使各期刊与读者沟通情感,并且为更好地掌握读者对刊物内容的需求提供第一手资料,为期 Each magazine has its own readership, but it is not static, its staff, demand will change with the development of the times. Therefore, all health journals should be through the way of questionnaires to understand the reader, and readers to establish two-way communication of information. This will not only allow journals to communicate with readers and provide first-hand information for better understanding of readers’ needs for publication content,