红河哈尼梯成为世界遗产后,经历着更为显著的社会交往变迁。公共标识向外来者传递本土信息,甚至成为不同人群文化交往平台的重要符号。旅游形式引导的需求从单一的景观凝视出发,促成在日常生活中对民族符号的捕捉,实现文化理解。对公共标识谬误问题进行学理追踪与文化阐释,新型交往共同体构建的基础在于制定新规则、尊重交往双方文化信息传递习惯,意义共享从直观走向抽象,需要经由具体交流场景等进路的逻辑还原。 After Honghe Hani Ladar became a World Heritage Site, it experienced more significant changes in social interaction. Public signs pass on local information to outsiders and even become an important symbol of the cultural exchange platform for different people. The demand for guided forms of tourism starts from a single perspective of the landscape, facilitating the capture of national symbols in daily life and realizing cultural understanding. To trace and culturally explain the fallacy of public identities, the foundation of a new type of communication community lies in the establishment of new rules, respecting the customary transfer of cultural information between the two parties, and the logical sharing of meaning sharing from intuitionism to abstraction through logical exchange of scenarios.