在对设计概念的历史变迁和现实认识做出详尽分析解读的基础上,着重从产品设计、视觉传达和环艺设计等几方面,具体探讨了设计的创造性所在。并在设计的起点、方式、过程和结果的追寻中,将设计理解为一个“由创意思维始,至造物文化终”的过程。从而得出设计的本质性是创意文化性的结论。 Based on the detailed analysis and interpretation of the historical changes and realities of the design concept, this paper focuses on the creative aspects of the design from the aspects of product design, visual communication and ring art design. And in the design of the starting point, the way, the process and the pursuit of results, the design is understood as a “from the creative thinking, to the end of the creation of culture” process. It is concluded that the essence of design is the creative and cultural conclusion.