电视节目作为一种精神产品已进入品牌时代。观众和品牌建立了一种约会意识,所以才会在众多的选择中锁定某个频道或栏目。品牌成为电视最宝贵的资产之一。作为电视人,不但要生产节目,制作出优良的精神产品,还要把节目打造成品牌,只有这样,才能在激烈的竞争中求得生存和发展。如何进行品牌策划,并有效实施 TV shows as a spiritual product has entered the brand era. Audiences and brands establish a sense of dating, so it will be in a large number of choices to lock a channel or section. The brand becomes one of the most valuable assets of television. As a television person, not only to produce programs, produce excellent products, but also make programs into a brand, the only way to survive in the fierce competition and development. How to brand planning, and effective implementation