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旅游形象设计在新时期日益受到各方面的重视,有关旅游目的地形象设计的研究,对国内来说还是一个崭新的工作。形象树立对于旅游持续发展具有非常重要的意义。成功的旅游目的地,大多具有独特迷人的旅游形象。旅游业发达的国家开发旅游的成功经验是塑造整体旅游形象,比如新加坡和香港。国外旅游研究表明,形象是吸引产生一种追求感,进而驱动旅游者前住。 旅游资源是旅游业可持续发展的物质基础和旅游生产力增长的潜力所在,也是旅游形象的物质基础。我国目前满足国际旅游需求的知名景点少而集中,且大多数游人超载,严重影响可持续发展。在未来的10年内,我国需求还将两倍增长,供需矛盾将更加突出。为此,笔者认为必须在对资源条件、投资条件和客源条件进行认真分析的基础上,策划一大批品位高、对海内外有较大吸引力、投入产出效益教高、对本地区旅游业发展以及经济建设能起重要的牵头推动作用的特色旅游形象。
In the new era, tourism image design is increasingly valued by all aspects. The research on image design of tourist destination is still a brand new work in China. The establishment of the image is of great significance to the sustainable development of tourism. Successful tourist destinations, most of them have a unique and charming tourist image. The successful experience of developing tourism in countries with developed tourism is shaping the overall tourism image, such as Singapore and Hong Kong. Foreign tourism studies show that the image is to attract a sense of the pursuit of production, which in turn drives travelers to live before. Tourism resources are the material basis for the sustainable development of tourism and the potential for the growth of tourism productivity. They are also the material basis of tourism image. At present, the well-known attractions that satisfy the needs of international tourism in our country are few and concentrated, and most tourists are overloaded, seriously affecting the sustainable development. In the next 10 years, China’s demand will also double and the contradiction between supply and demand will become even more prominent. For this reason, I think we must plan for a large number of high-quality products based on the careful analysis of the conditions of resources, investment conditions and the source of tourists. It is more attractive both at home and abroad. The input-output benefit is high, and tourism in the region Development and economic construction can play an important leading role in promoting the characteristics of tourism image.