电力营销管理是各级供电企业的核心工作之一,营销工作质量的高低是体现供电企业管理水平优劣的重要方面。安徽省蚌埠供电公司在2008年营销管理工作中,引入风险管理理念,在系统分析营销管理薄弱环节的基础上,把握工作重点,从“电费电价、电量线损、优质服务、客户用电安全”四方面进行风险点分析,并提出预控方案,效果显著 Power marketing management is one of the core tasks of power supply enterprises at all levels. The quality of marketing work is an important aspect of the management level of power supply enterprises. Bengbu Power Supply Company in Anhui Province in 2008, marketing management, the introduction of risk management concepts, systematic analysis of the weak links in marketing management, based on work priorities, from the “electricity price, power line loss, quality service, customer electricity safety ”Four aspects of risk point analysis, and proposed control program, the effect is significant