如今的企业家面对的是一个多变的经营环境，昨天还是畅销的产品，转眼间可能变成滞销品；今天还是新款式，一觉醒来，就有可能因为顾客不喜欢而被打入冷宫，从而加入降价打折的行列。收入水平的大幅度提高和收入差距的不断加大，理性消费和感性消费的交织，更是加大了经营中的 Today's entrepreneurs face a changing business environment, yesterday's best-selling product, an instant may become unsalable products; today is still a new style, wake up, it is possible because the customer does not like to be forced into cold houses , Thus joining the ranks of discounted prices. A substantial increase in income levels and income gaps continue to increase, rational consumption and emotional consumption of intertwined, but also increased the operating