近年来,各级邮政企业都组建了市场部,这标志着邮政企业现代营销体系建设向前推进了一大步。然而,从目前一些单位的实际运行情况看,市场部的成立对业务发展的拉动作用并不如预期中的显著。相反,由于制度、沟通等诸多原因,市场部与专业部门之间出现了相互抱怨、相互推诿等问题。究其原因主要有以下三点。 In recent years, postal enterprises at all levels have formed a marketing department, which marks the postal enterprise modern marketing system has taken a big step forward. However, judging from the actual operation of some units at present, the role played by the establishment of the marketing department in the business development is not as pronounced as expected. On the contrary, due to the system, communication and many other reasons, the market department and the professional department appeared to complain and push each other issues. The main reason for the following three points.