2012年,深圳百货业的营销活动数量更多、规模更大、内容也更丰富。尤其是下半年进入消费旺季之后,几乎周周有营销活动,推动了整个消费市场的回温。如果扩张是横向寻找利润空间的话,那么创意的营销则是深圳百货业纵深寻求销售和利润突破的最大利器。在过去一年,以茂业百货、天虹、太阳百货、岁宝百货等为 In 2012, the department store industry in Shenzhen has a larger number of marketing activities, a larger scale, and a richer content. In particular, after entering the consumer peak season in the second half of the year, there were marketing activities almost every week, which promoted the recovery of the entire consumer market. If expansion is a horizontal search for profit, creative marketing is the biggest tool for Shenzhen department stores to seek sales and profit breakthroughs. In the past year, Maoye Department Store, Tianhong, Sun Department Store, and Shibao Department Store were