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2016年中国影视动画产业在2015年的良好基础上继续突飞猛进,电影、电视的进出口领域都出现现象级的进步。进口动画电影的实力表现在极大地压制国产动画电影的同时,也为国产动画电影的发展提供了进一步思考的空间。本文在对2016年中国国内影视动画产业的发展数据进行分析的基础上,梳理2016年中国影视动画产业的各大现象,总结分析动漫产业的发展方向和发展趋势。
In 2016, China’s film and television animation industry continued to make rapid progress on the basis of a good 2015, with phenomenal progress in the import and export of films and television. Imported animation film’s performance in the great suppression of domestic animation film, but also for the development of domestic animation film provides further space for thinking. Based on the analysis of the development data of China’s domestic movie and TV animation industry in 2016, the paper sorts out the major phenomena of the movie and TV animation industry in China in 2016, and summarizes and analyzes the development direction and development trend of the animation industry.