名牌———高品位的文化载体———企业塑造名牌的文化思考名牌战略李瑞华李丽丝近一段时间以来，名牌、品牌、名牌战略等词汇使用频率愈来愈高，企业界、理论界、政府、民间、各种媒体都在说名牌、创名牌，名牌已成为我国社会生活中的热点之一。笔者以为这种名牌热的涌现... Famous Brand——High-grade Cultural Carrier————Cultural Considerations for Enterprises to Create Famous Brand Name Brand Strategy Li Ruihua Li Lisi Recently, the use frequency of brand names, brands, and brand strategy has become more frequent, the business community, the theoretical community, the government, The folk and all kinds of media are talking about famous brands and creating famous brands. Famous brands have become one of the hot spots in our country’s social life. The author thinks that this brand-name heat emerged...