近年来,社会舆论对电视的关注度在持续下滑,而与此相反,互联网及相关的博客、微博、移动网络、数字化等新兴媒体领域正在强势地吸引公众目光。相应地,有关“媒介融合时代”、“全媒体时代”或“自媒体时代”等说法越来越多,成为社会舆论持续热炒的热门话题。早在几年前,一位眼光敏锐的省级广播电视局局长就宣告 In recent years, public opinion on television has been on the decline, but on the contrary, the internet and related blogs, microblogging, mobile networks and digital media are attracting strong public attention. Correspondingly, there are more and more articles on such topics as “era of media convergence”, “all media age”, or “self-media era”, which have become hot topics for continued public opinion hype. As early as a few years ago, a sharp-minded provincial radio and television bureau chief announced