当前,摩托车行业的盈利能力低是不争的事实,绝大部分整车企业的销售利润率只能维持在1%-2%的水平。人们在解读原因时普遍认为外部原因是购买力低下、供过于求、竞争过度、原材料上涨、国家宏观政策影响(出口退税税率的降低、排放法规越来越严格)等等,而内部原因则有产品同质化、采购成本、管理成本过高、浪费严重、企业包袱过重等。 At present, the low profitability of the motorcycle industry is an indisputable fact that the sales profit rate of most vehicle enterprises can only be maintained at the level of 1% -2%. When interpreting the reasons, people generally think that the external reasons are the low purchasing power, oversupply, excessive competition, rising raw materials, the impact of national macroeconomic policies (the tax rebate rate is reduced and the emission regulations are getting more and more stringent), while the internal causes are product homogeneity The cost of procurement, management costs are too high, a serious waste, corporate overburdens and so on.