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探索在新媒体环境下大学生廉洁文化的传播,对于有效加强高校廉洁文化建设、破解反腐瓶颈,具有重要意义。大学生廉洁文化传播的目标就是要科学把握传播规律,加强传统媒体与新媒体融合,整合传播资源,发挥传播最大效用,形成大氛围、新机制。构建学校、网络、社会整体联动的廉洁文化立体传播网络,实现大学生廉洁文化传播的全过程、全方位。
Exploring the spreading of honesty culture under the new media environment is of great significance for effectively strengthening the construction of a clean and honest culture in colleges and universities and cracking the bottleneck of anti-corruption. The goal of college students’ incorruptible culture communication is to scientifically grasp the law of communication, strengthen the integration of traditional media and new media, integrate the dissemination of resources, make full use of the maximum effectiveness of communication, and form a grand atmosphere and a new mechanism. Construct a three-dimensional network of honest and clean cultures linked up by schools, the Internet and society as a whole to realize the entire process of all-round and comprehensive dissemination of honest and clean culture among college students.