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传销扰乱经济秩序,影响社会稳定,我国法律早就宣布其非法。但是,传销总是能死灰复燃,屡禁不止,其中原因和机理有待我们更进一步的研究。传销作为一种投资选择,确切来说是一种非理性投资选择,具有金融心理、投资心理很多特性,因而从心理学角度着手才能发掘影响传销的根本性因素。各种心理效应的负面作用叠加、欺骗盛行,造成传销抬头泛滥,只有误入歧途者认清它,才能迷途知返。
Pyramid selling disrupts economic order and affects social stability. Our laws have long declared illegal. However, pyramid schemes are always resurgence, despite repeated prohibitions, which causes and mechanism of pending our further study. As a kind of investment choice, pyramid selling is an irrational investment choice, with many characteristics of financial psychology and investment psychology. Therefore, it is necessary to explore the fundamental factors that affect pyramid marketing from the perspective of psychology. Negative effects of various psychological effects superimposed and deceitful prevalence, resulting in proliferation of pyramid schemes, and only go astray to recognize it in order to get lost.