随着体验经济的发展,体验设计的理念越来越被人们所熟知,而“自然用户体验”的提出,更为国内外产品设计提出了更高要求。本文旨在阐述体验设计背景和概念的基础上,对自然用户体验的概念进行阐述,并以此为出发点,浅析这一趋势下产品体验设计的特点。体验设计的背景及含义1999年,哈佛商学院出版社出版了约瑟夫·派恩与詹姆斯·H·吉尔摩合著的《体验经济》一书,书中指出,体验经济时代, With the development of experiential economy, the concept of experiential design has become more and more familiar to people. However, the introduction of “natural user experience” puts forward higher requirements for product design both at home and abroad. Based on the background and concept of experience design, this paper elaborates the concept of natural user experience, and uses it as a starting point to analyze the characteristics of product experience design under this trend. Background and Implications of Experience Design In 1999, Harvard Business School Press published The Experience Economy, co-authored by Joseph Pine and James H. Gilmore. The book states that in the era of experiential economy,