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从某种意义上说,封面报道代表着我们的视角和主张,在2004年中,我们始终把焦点锁定在企业管理,并在“道”和“术”上追求平衡,在管理之道上,我们对创新、价值观、社会责任等貌似玄虚但却左右企业命运的主题进行了报道;在管理之术上,我们探讨矩阵管理的利弊和怎样抓住核心客户。在我们看来,不能就管理谈管理,要时刻关注企业外部生态系统的变化,为此我们对咨询问题、反垄断、宏观调控和直销变局进行了深度挖掘。此外,针对企业战略、科学发展观、中国式管理三个重大选题做了专辑。在这所有的选题中我们都力图不是停留在现象表面的浮光掠影,而是探求事物的本质和运作规律,相信梳理《科技智囊》2004年的封面报道,有很多东西即使时光已逝但价值不减,我们愿意在此与读者共享。
In a sense, the cover story represents our viewpoints and propositions. In 2004, we always focused on enterprise management and pursued a balance between “Tao” and “Surgery.” In management, we We cover topics that are seemingly daunting but about the fate of enterprises, such as innovation, values and social responsibility. In management, we discuss the pros and cons of matrix management and how to seize the core customers. From our point of view, we can not talk about the management of management, we should always pay attention to the changes in the external ecosystem of enterprises, and for this reason we have conducted deep excavation of consulting issues, antitrust, macro-control and direct selling. In addition, for the enterprise strategy, the scientific concept of development, Chinese-style management of the three major topics made an album. In all of these topics, we are trying hard not to overshadow the phenomenon, but to explore the essence and operation of things. We believe that there is much to cover the cover story of Science and Technology Think Tank in 2004, Less, we are willing to share with readers.