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明星真人秀综艺电视节目对摄制地旅游发展的推动作用,带热了录制地旅游的知名度和美誉度,推动了摄制地体验旅游市场的繁荣、旅游宣传方式的创新和旅游经济的发展,同时也对摄制地旅游发展的负面影响:游客剧增,接待能力不足;分配不均,引发各种争端;漫天要价,游客权益受损;产品滞后,需要开发创新。本文以《爸爸去哪儿》为例,阐述真人秀综艺电视节目摄制地旅游发展对策:采取加强政府规范引导,加强基础设施建设,解决利益平衡问题,创新旅游产品开发,创新宣传营销方式,延长旅游产业链条等策略。
Star reality TV variety shows on the tourism development of film production to promote the role of hot film recording with the popularity and reputation of tourism to promote the filming experience the prosperity of the tourism market, tourism innovation and tourism development of economic development, but also Negative impact on the tourism development of the place of production: the surge of tourists and the lack of reception capacity; the uneven distribution and the triggering of various kinds of disputes; the skyward asking price and the damage to the rights and interests of tourists; the product lagging behind and development and innovation are needed. This article takes “where is daddy” as an example, elaborates the tourism development strategy of reality TV variety television programs: take measures to strengthen the guidance of the government, strengthen the infrastructure construction, solve the balance of interests, innovate the development of tourism products, innovate the propaganda and marketing methods, extend the tourism Industrial chain and other strategies.