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在新的营销挑战之下,怎样实现腾讯、品牌、渠道三方共赢的局面,腾讯认为“技术”和“数据”将成为赋能智慧营销的钥匙。互联网营销技术革命已然爆发,技术与数据的连接推动营销业界应变而变,品牌需求也在促使代理商加速变局调整。腾讯公司副总裁郑香霖在腾讯2017渠道合作伙伴大会的演讲中指出,面对变化我们应该以开放的心态应对挑战,积极突破。
Under the new marketing challenge, how to achieve the win-win situation of Tencent, brand and channel? Tencent believes that “technology” and “data” will become the keys to enable smart marketing. Internet marketing technology revolution has erupted, the connection between technology and data to promote changes in the marketing industry changes, brand demand is also prompted agents to speed up changes in the adjustment. Zheng Xianglin, vice president of Tencent, pointed out in his speech at the Tencent 2017 Channel Partner Conference that we should make an active break in the face of changes with an open mind to meet the challenges.