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主旋律电影作品一直与社会主义、集体主义、爱国主义联系紧密,往往由官方主导。在当下中国的微电影生态圈中,官方有意主导的主旋律明显缺乏影响力,许多人气微电影的背后,虽然品牌与企业形象若隐若现,但其取道“百姓日用而不知”的美学立场也同样有着主旋律的精神感召,与“爱国、敬业、诚信、友善”的价值追求有着广泛交集,这样的主旋律将审美感动置于百姓伦常日用的范畴,使其更具可触摸感。
Mainstream movies have always been closely linked with socialism, collectivism and patriotism and are often led by officials. In the current micro-movie ecosystem in China, the official intention to lead the main obvious lack of influence, many popular behind the micro-movie, although the brand and corporate image looming, but its way through the “common people do not know,” the aesthetic position The same theme of the spiritual motivation, and “patriotic, dedicated, honest, friendly,” the pursuit of value has extensive intersection, this theme will be moved to the aesthetic sense of ordinary people in the area, making it more touch.