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结合近年临沂大学图书馆开展的“真人图书馆”“换书大集”等品牌活动的经验和做法,分析图书馆品牌活动项目在学校书香校园建设和阅读推广中的重要性。对品牌活动可持续发展建设提出个人建议与看法。
Based on the experiences and practices of such brand activities as “Live Library” and “Book Collection” conducted by the Linyi University Library in recent years, this paper analyzes the importance of library brand activities in the construction of school scholarly campus and reading promotion. Propose personal suggestions and opinions on the sustainable development of brand activities.