商业美术教学一定要培养学生具有全面考虑问题的设计能力。所谓“全面考虑”,就是要包括商品流通过程中的生产、贮存、运输、陈列、售卖、使用等各个环节。工艺美术不同于一般的美术,而商业美术又不同于其他的工艺美术。它有自己的特定要求,它从属于商品,为推销商品服务。商业美术设计必须结合有关联的问题一起考虑,不能单纯地为美而美。诚然,商品包装应该是美的,但美的作品不见得就是完美的包装。商业美术设计工作者一定要在了 Commercial art teaching must be designed to train students to have a comprehensive consideration of the design issues. The so-called “full consideration” is to include the production, storage, transportation, display, sale, use and other links in the process of commodity circulation. Arts and crafts is different from the average art, and commercial art is different from other arts and crafts. It has its own specific requirements, it is subordinate to the goods, to sell goods service. Commercial art design must be considered together with related issues, not simply for the United States and the United States. It is true that the packaging of goods should be beautiful, but beauty is not necessarily the perfect packaging. Business and art designers must be there