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网络政治传播伴随网络社会的发展而出现,是人们以互联网络为核心媒介而进行的各种政治信息的交流和沟通活动,其强大的影响力已受到社会各界高度关注。网络政治传播在中国迅速发展,使政府与民众间的政治沟通状况发生了前所未有的变化,并对二者的文化心理、行为特征及其互动方式产生深刻影响,因而促使其关系发生了重大转变。在此过程中,政府日益注重对网络政治传播的利用,以加强与民众的沟通,民众借助于网络传播政治信息,突出了其主体性地位,对政府的影响也不断增强。基于网络政治传播的作用而发生在政府与民众关系上的这些变化,对于改善政府工作、提高政府效能以及推进民主政治建设都具有重要意义。
The emergence of network political communication with the development of internet society is a kind of communication and communication of various political information based on the Internet as the core medium. Its powerful influence has drawn great attention from all walks of life. The rapid development of cyberpolitical communication in China has caused unprecedented changes in the political communication between the government and the general public, and profoundly influenced the cultural psychology, behavioral characteristics and interaction of the two. As a result, significant changes have taken place in their relations. In this process, the government has paid increasing attention to the use of network political communication so as to enhance communication with the public. The public disseminates political information through the Internet, highlights its subjectivity and its influence on the government. These changes, which take place in the relations between the government and the public based on the role of the network political communication, are of great significance for improving government work, improving the government’s efficiency and promoting the construction of democratic politics.