第十二掌:经销商落伍于时代怎么办?案例:社会的发展突飞猛进,市场的竞争瞬息万变,营销的新理论、新思想不断涌现,陈旧的观念、落后的管理终将追不上形式的发展,落伍于时代,最后的结果无非被市场淘汰出局。李老板从事白酒的销售有十年的历史,公司在其刻苦、努力的经营之下,也小有规模,代理的几个白酒品牌都能保持相对稳定的销量。A品牌白酒经过他的经营,在该市从无到有,市场稳定。但近几年公司的发展有些徘徊不前。A品牌白酒欲进一步扩大市场,在该市增加投入,给予其比其他经销商更加优惠的促销政策,但三年下来收效甚微,市场没有大的突破。问题终究出在哪里?A公司百思不得其解,为此派出专人前去了解情况。经过交谈发现,李老板的经营思想始终处在其经营初期的理念之下, Case: Social development by leaps and bounds, the market competition rapidly changing, new marketing theory, new ideas continue to emerge, the old ideas, backward management will eventually catch up with the development of the form , Outdated in the times, the final result is nothing more than the market eliminated. Li boss engaged in the sale of liquor has a decade of history, the company in its hard work, hard work, but also small size, the agency several liquor brands can maintain a relatively stable sales. A brand of liquor after his business, from scratch in the city, the market is stable. However, the development of the company has been somewhat stagnant in recent years. A brand of white wine to further expand the market, increasing investment in the city to give them more favorable than other distributors promotional policies, but three years down with little effect, the market did not major breakthroughs. Where is the problem after all? A company baffled, to send someone to understand the situation. After the conversation found that Lee’s business philosophy has always been in the initial management of its concept,