随着中国加入WTO,全球一体化进程逐渐影响到中国市场,企业间的竞争、并购、经营战略调整、国际化转型等问题出现,因此企业采取更换标志的办法,以适应社会发展的需要。随着越来越多的中国品牌应对世界舞台的挑战和竞争,将有更多的知名企业置身于换标大潮中。 With China’s accession to the WTO, the process of global integration gradually affects the Chinese market, the competition among enterprises, mergers and acquisitions, the adjustment of business strategies and the transformation of internationalization. Therefore, enterprises adopt the method of changing signs in order to meet the needs of social development. As more and more Chinese brands respond to the challenges and competition on the world stage, more and more well-known enterprises will be exposed to the tide of standard change.