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通过这些案例我们可以发现,跨媒介叙事成为企业传播3.0时代的主要形式。每一个传播的碎片都包含了最初始信息的DNA,经过演变后,碎片化信息统一指向的主体保持一致。
Through these cases we can find that cross-media narrative has become the main form of enterprise communication in the era of 3.0. Each propagated fragment contains the DNA of the initial message, and after evolution, the unifying principal of fragmented information remains the same.