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Dell计算机公司1984年创立于美国得克萨斯州的奥斯汀。它的创始人是当时年仅19岁的大学一年级学生MichaelDell。当时最赚钱的计算机产品还是昂贵的大型机,直接面向广大普通用户的服务和销售方式被认为是不合时宜。就在那个PC刚刚兴起的年代,Dell先生认识到PC产品的巨大发展潜力以及客户对于产品和销售的新要求:那就是直接(而不是通过各种中间渠道)面向广大的客户(而不仅仅是某一部门或类型的用户)。
Dell Computer was founded in 1984 in Austin, Texas. Its founder was MichaelDell, a 19-year-old college freshman. At that time, the most profitable computer products were still expensive mainframes. The services and sales methods directly facing the majority of ordinary users were considered outdated. Just as the PC was just about to emerge, Mr. Dell recognized the tremendous potential of PC products and the new requirements customers place on products and sales: direct, rather than through a variety of intermediaries, to a large number of customers (not just A department or type of user).