数字文化产业是我国的新兴产业,西安作为文化产业之都发展数字文化产业有得天独后的优势。曲文投数字文化产业竞争优势分析,以曲江文化产业集团—“曲文投”发展状况为研究主题,运用钻石模型的分析方法,分析了“曲文投”发展的竞争优势及制约因素,在此基础上得出了曲文投的发展优势及制约因素的结论。 Digital culture industry is a new industry in our country. As the capital of culture industry, Xi’an has unique advantages in developing digital culture industry. Qu Wen investment digital cultural industry competitive advantage analysis, Qujiang Cultural Industry Group - “Qu Wen investment ” development status as the research theme, the use of diamond model analysis methods, analysis of “Qu Wen investment ” development of competitive advantage And constraints, on this basis, Qu Wen cast reached the development advantages and constraints of conclusions.