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自2006年中国第一家试客网诞生后,试用营销、试客经济有了突飞猛进的发展,除了为消费者创造出彻底免费的体验价值外,也衍生出了试客写手这一新兴行业。本文指出商家雇用试客写手属于不正当竞争行为,已经触犯相关法律法规,这是由于网络本身的虚拟性,给一些不法商家提供了可乘之机。试客写手因在其中所充当的角色是否也应当承担相应的法律责任值得做进一步思考。
Since the birth of China’s first pilot network in 2006, the trial marketing and trial guest economy have undergone rapid development. In addition to creating completely free experiential value for consumers, this new industry has also created a tentative trial of writers . This article points out that it is unfair competition for employers to hire trial writers and has violated related laws and regulations. This is due to the virtual nature of the network, which provides an opportunity for unscrupulous merchants. It is worth considering further that the guest writer should bear the corresponding legal responsibility because of the role it plays in the interviewer.