广告目标高密度多渠道宣传,提升品牌知名度与话题度;地推活动锁定核心消费人群,提升终端销量,提振经销商信心。策略亮点2016年,山东卫视提出“悠久文明·青春中国”的全新频道定位,重点发力综艺节目,品牌携手《花漾梦工厂》、《拜托拿稳》、《你好!历史君》等多档综艺节目,通过娱乐化表达使观众快速切入并受到植入品牌的影响。 Advertising target High-density multi-channel publicity to enhance brand awareness and degree of topics; To push activities to lock core consumer groups to enhance terminal sales and boost dealer confidence. Strategic Highlights In 2016, Shandong Satellite TV put forward a brand new channel positioning of “Long Civilization and Youth China” with a focus on variety shows. The brands work together with “Flower Yang Dream Factory”, “Please Hold Stability” and “Hello! History Monarch” And other stalls variety shows, through the amusement of the audience to quickly cut into and affected by implanted brand.