本文以“7·23动车事故”为例,对照危机公关传播的三个原则,从“速度第一,信息透明,顾客第一”三个方面解读中国政府在政府新闻发布与信息公开等传播行为中的表现,探究政府的成功经验,揭示政府在应对突发公共危机中所存在的不足之处,并针对该问题提出思考,以期为政府相关部门提供一定的借鉴。 Taking “7 · 23 Incident” as an example, the paper analyzes three major principles of crisis public relations and analyzes the Chinese government’s policy on government news release and information from three aspects: “speed first, information transparency and customer first” Publicity and other acts of communication in the performance, to explore the successful experience of the government to reveal the government in response to the public crisis in the deficiencies exist, and to think about the issue, with a view to provide relevant reference for the relevant government departments.